Stand Out! Marketing for Dentists by Thomas Smith
Stand Out! Marketing for Dentists by Thomas Smith PDF, ePub eBook D0wnl0ad
You trained to become a dentist, with many semesters of specialized schooling followed by years more of hands on experience honing your skillsets. But did you train to run a dental business, especially when it comes to the how-to’s of getting big payoffs from your marketing? For most dentists the answer is there has been very little of that type of training, if there’s been any at all. Dentistry is a profession to be sure, but it’s also a business. Viewed as a business it is not much different than any other kind, for instance motels or restaurants. To a motel an unoccupied room means lost revenue, for a restaurant each vacant table translates to a lowering of that day’s bottom line. Likewise, an empty dental chair between 2:00 and 3:00 tomorrow afternoon equates to that same minus sign for you. And to make matters worse, your landlord, utility company and your staff are unwilling to take on their proportional share of your loss. Darn them! The books central marketing formula is based on an acronym, V.A.M. which stands for Value, Attract and Monetize. The V for Value section tackles ways to add more value for patients so that your business stands out from other dental practices. The A for Attract explores hundreds of different and often imaginative ways to attract patients to your practice. It includes a section called a Short Course in Attracting Online, because these days if you are not online then you’re not anywhere. And, if you’re not online maximizing to your utmost, then you’re losing out to other dental businesses that are. The M for Monetize pulls it all together by looking at how a dental business can run more efficiently, add new profit centers and even get the most output from their staff. Adapted from the recently published marketing book Stand Out! Businesses, Stand Out! Marketing for Dentists is an operational, marketing and let’s call it “profit making” guide written with dental practices in mind. It combines the author’s own extensive hands on experience running and marketing businesses with countless hours of marketing research specific to dental practices. With 246 pages packed with 1,000s of ideas, it’s a certainty you’ll find numerous gems within its pages which you’ll be able to add to your own bottom line. The book is also an enjoyable read, full of humor and interesting anecdotes.From reader reviews:
Marie Boyd:
The actual book Stand Out! Marketing for Dentists has a lot of information on it. So when you read this book you can get a lot of benefit. The book was written by the very famous author. The author makes some research just before write this book. This kind of book very easy to read you may get the point easily after looking over this book.
Carlton Little:
Do you one of the book lovers? If so, do you ever feeling doubt if you find yourself in the book store? Try to pick one book that you just dont know the inside because don't assess book by its cover may doesn't work this is difficult job because you are afraid that the inside maybe not seeing that fantastic as in the outside appear likes. Maybe you answer can be Stand Out! Marketing for Dentists why because the wonderful cover that make you consider about the content will not disappoint anyone. The inside or content will be fantastic as the outside as well as cover. Your reading 6th sense will directly direct you to pick up this book.
Christopher Parker:
This Stand Out! Marketing for Dentists is fresh way for you who has curiosity to look for some information since it relief your hunger info. Getting deeper you in it getting knowledge more you know or you who still having tiny amount of digest in reading this Stand Out! Marketing for Dentists can be the light food to suit your needs because the information inside this book is easy to get simply by anyone. These books build itself in the form which is reachable by anyone, yeah I mean in the e-book type. People who think that in e-book form make them feel drowsy even dizzy this reserve is the answer. So there is absolutely no in reading a publication especially this one. You can find actually looking for. It should be here for you actually. So , don't miss the item! Just read this e-book variety for your better life and knowledge.
Read Stand Out! Marketing for Dentists by Thomas Smith for online ebook
Stand Out! Marketing for Dentists by Thomas Smith Free PDF d0wnl0ad, audio books, books to read, good books to read, cheap books, good books, online books, books online, book reviews epub, read books online, books to read online, online library, greatbooks to read, PDF best books to read, top books to read Stand Out! Marketing for Dentists by Thomas Smith books to read online.
No comments:
Post a Comment